How to Build an Outstanding Political Campaign Website
If you are running for office you need to connect with voters! Digital marketing is the easiest way to reach voters at a fraction of the cost of conventional marketing.
Domain Name: First thing you need to do is obtain a domain name for your campaign. Actually, it would not be a bad idea to purchase several domain names related to your name and the office you’ll be running for. Domain names costs on the average $15 a year and it will protect your name and your brand.
Branding: Second thing you need to do is create a logo to establish yourself and brand your campaign. Add your new brand on all your campaign materials, videos and website. It will help those voters that only have a few minutes to look at your message and remember you at the ballot box.
Website: Third thing you need to do is build a user friendly website that is Search Engine Optimized, Mobile Ready, that has Voter Management, News, Events, Donations, Tickets, Volunteer Management, Photos, Videos, social media links and much more. Don’t worry SnapSite has you covered.
Once you get your site up and running you will need to add content to your homepage that will engage the voters and encourage them to return and share your message. Continuously update your News/Blog with your announcements and press releases and don’t forget to share every message on Social Media. Again SnapSite has you covered
Don’t forget to install your Google Analytics code and use SEO targeted keywords that users search online to find information about the campaign or the candidate.
Social Media: Social Media is the easiest way to create and build relationships with voters. To do this share every announcement you have on your site to Social Media, this will keep visitors engaged and up-to-date with your message.
Email Marketing: Email marketing is a great way to connect with voters. With SnapSite.us you can use our built in Email Blaster or Mailchimp to keep voters updated. Create an email list, start with friends and family first and ask them to share and invite 10 people and so on, this will help grow your list of voters.